Some really great reasons for getting a website made for your business

This article is about how businesses should have a website. What it can do for them, and how it can increase business. Accessibility, etc.

10 Fantastic reasons for having a website built for your company.

  1. A website is an investment not a cost.
  2. A website is an extension of your self.
  3. A website has no geological borders.
  4. FAQ’s means frequently asked questions.
  5. An online presence is essential in this day and age.
  6. A website helps small business credibility
  7. Gives your business a hub at which all your online social activities a place to base out of.

A website is an investment not a cost.

A huge misconception is that a website is an added cost to their business. Maybe this was thing 20 years ago when websites and online presence wasn’t popular and people still used yellow-pages over web searches but the times have changed. A website is an investment and should be seen as such. It’s not something you add on top of your business plan, it’s something you build into your business plan. An online marketing strategy starts with your website and online presence.

A website is an extension of your self.

What I mean by this is that you get to extend your expertise into a section of your website. It helps you certify yourself in the eyes of your customers that you are an expert in your field. Whether done by writing blog posts, showing a portfolio of your work/artwork or doing video blog posts or podcasts you can show your expertise. Your website can have your voice and branding of your business to help customers shop and see if they will the right fit with your brand and voice.

A website has no geological borders.

This brings me to this point. Because the website is online and normally isn’t restricted by geological borders like we are with our physical bodies or shops, this allows your website and essentially your company to be reached by people all over the world. Time zones won’t matter any more as people can get as much info as they can via your website while you sleep or your shop is closed up for the day. So while you are out of office, your website can still answer your customers questions for, Collect peoples info, emails for eNewsletter campaigns, etc. Email contact forms can allow people to ask you questions that you can look at and answer at a later time.

FAQ’s means frequently asked questions.

This leads us to the infamous faq page. Businesses have had this on their websites for as long as I can remember. This page can save you money as you can answer the most frequently asked questions people ask you right on your webpage. This will save you time from having to ask the same few questions over and over again. It will also streamline potential sales or qualify customers before they even get in touch with your business.

An online presence is essential in this day and age.

As phone books and the yellowpages are becoming more and more rare, the internet has become the go to place for people of all walks of life to finding answers to their questions. With the general usage of yellowpages have been on the decline since the early 2000’s and the increase of web searches and usage of the smart phone, people are looking for businesses online and if you aren’t there. You aren’t being found. Now with that said. If you are online it doesn’t guarantee you to be found but that’s a blog post or a few all on its own.

A website can help small businesses with their credibility.

So if you are introducing yourself to a person and trying to explain what you do as a business owner what is one of the main questions you get asked? Chances are people will just ask you if you have a website and if you do, in their eyes, you are more credible and if they go online and find your website is professionally built with quality design and has great functionality your credibility goes up even more in their eyes. If you have testimonies and a solid case studies or a portfolio page, credibility goes up even more.  It will help you solidify your claim as a professional in your industry in the eyes of the people who see your site.

Gives your business a hub at which all your online social activities to base out of.

Having your own website for your business can give you a hub, a home base to which you can drive all other traffic to. Yes for a lot of companies having an active facebook page or a twitter account or pinterest account is beneficial but you need a place that can tie everything together. A place where everyone can go to find out extra info, get FAQ’s answered. If you have a brick and mortor place it gives google a place to display your store hours, show reviews, etc. A website for your business in general is just a good idea

Impossible to Hold Book Trailer

Book Trailers are EPIC

We’ve done animation before, but book trailers are something else entirely.

Reviewing content, writing a script, story boarding, recording audio, designing, editing, and finally production. Makes us feel like we’re sitting in the directors seat. This was a lot of fun to work on each element from start to finish, Myriah hunkered down in the ‘quiet’ and recorded her voice for this very piece. It was tricky trying to find a video of a lion fish in the middle of winter, but with some excellent free resources out there we managed to find all the pieces needed, we even got to pull out some 3D animating for the ocean scene.

 

Reading the full book definitely does help in the creation of a book trailer, Lawna said we got it bang on! We’re so proud of our Author friend. It’s also a good read if you’re into Steamy romance, under the new title of Storm God.

Here’s some places you can get some free videos for your trailers or other projects, some just require crediting the creator or permission ahead of time:

Frees Sound, a huge collaborative creative commons database

BottledVideo, an amazing company that gives back to the video community

Vimeo a Free HD group

Qr codes

Do I really need QR Codes?

Article Contents:
What is a QR code?
Why would you use them?
How Do My Potential Clients use this?
Quickstart for QR code scanners!

What is a QR code?

Like a typical Barcode found on just about any product in the supermarket, a QR Code is a pattern that can be read by machines. The QR Code, developed in 1994 by Toyota subsidiary Denso-Wave stands for Quick Response but you may have heard them referred to as tags or ‘tagging’. Unlike typical barcodes, these highly sophisticated QR Codes can store a lot of information in a tiny square, including instructions, words, letters, numbers, and more. A popular use for them is as a supplement to advertising. App’s on almost any smartphone can use the phone’s camera to scan QR Codes and follow instructions hidden within.

Why would you use them?

In short, you will be able to supply a potential client a quick and convenient way to access additional information that might not normally fit on your printed material or even store it quickly for later use. Capable of storing as much as 7000 numeric characters in a single code, QR Codes have nearly unlimited uses. For example, one might add a QR Code to their advertisement that included some or all of the following:

  • vCard
  • URL
  • Compose an Email
  • Display Text
  • Send SMS
  • Maps
  • Phone Numbers

The uses for QR Codes is endless and the best part is that you can use any one of dozens of online generators to create your own QR Code absolutely free. But, once you have your QR Code, you must consider how to place it in front of your potential clients in a way that catches their attention and causes them to take notice. sodipop studios has the specialized professional skill set to maximize the effect of including QR Codes in your advertisement media. Afterall, it’s all about getting noticed and standing out from the crowd.

How Do My Potential Clients Use This?

Small, free, specialized applications available for any smartphone turns the phone’s built in camera into a magical barcode scanner. For iPhone alone there are over 50 free apps available for download. I personally recommend Optiscan but feel free to try several until you find one you like. If you are using a newer BlackBerry, you likely have a app that was pre-installed when you purchased your phone, but if not, you can download one called QR Code Scanner Pro. The Android App Market also has several offerings, including one that is commonly pre-packaged with your phone simply named Barcode Scanner. Other popoular Android choices include ZXing and QR Droid. Nokia has palced built-in barcode scanners in some of their models and they should be able to read QR codes.


QUICKSTART for QR code scanners:
Find an app for your phone. I bolded a few options in the above paragraph.
There are usually two options you can do; One if you have the image of the QR code in your photo gallery, you can load it into your scanner app.

Secondly, you can use your smartphone’s built-in camera. Load the app point the camera at the QR code, and it will capture the QR code usually leading into some sort of action. Options tend to be, save QR code, share QR code, Or go to whatever the QR code is leading. If it’s a URL then it will lead you to the website. If it’s a vcard, it’ll ask if you want to create new contact, or add to existing, if it’s a map coordinates, it will take you to your map app for the location, phone numbers will just ask if you want to phone this number, etc.

The point of the QR codes is to reveal something extra that is found on your print products like a business card could have all your contact information stored in it, you scan it on your phone and it’s in your contacts list, allowing you to share information without having to give up your business card.

Qr codes should be used very strategically instead of just slapping them on all your marketing.
Examples of bad QR use:
On  moving vehicle. Distracted driving laws! And how fast to you have to drive to catch up to scan, only works effectively with a stopped vehicle.
No Wifi nearby.  Having QR codes where there is no wifi available for your phone will annoy your potential scanners as it can eat up data.
Not optimizing your mobile experience. If you happen to make a QR code, please make the experience something optimized for web. A mobile version of your site, a link to a video. Test it out on multiple devices first.

Examples of good QR code use:
Realtors for sale signage. As a potential house buyer you sometimes drive around looking at for sale signs. but alas it’s not an open house, drive a few blocks away, shoot I forgot that company’s name…QR codes can be amazing in this situation, have it open up a listings page, or even better a 360 video with your contact.
Restaurant menus. When walking on a busy avenue some stores would out out their menu for potential dinners to peruse. Well you could have the code on window signage with the words see what we’re serving today! Have a delicious photo of today’s chefs special.
Window shopping. Have you ever walked by a store window display after hours and wondered how much that beautiful dress is? Now you can have interactive prices for people to scan and even buy online.

 

Augmented Reality

Here’s a new way of making your marketing interactive, it requires a little more thought on your end besides generating a QR code image. It still requires an app download but the possibilities are pretty endless. Augmented reality will use a shape, or a photo to scan instead of a black and white square, so you would have to have specific directions to download app and scan.

Here is a great example of IKEA’s catalog utilizing Augmented Reality.

Until there is a universal scanner built into all phones the technology for these things will always be changing. Make sure you first ask yourself, do you really need it, or are you trying to follow a trend. Will your audience take the time to open a new app and scan?

 

Contact us we have a lot of ideas to help you get noticed!